Cumberland Farms Launches 2014 Cups for Kids Campaign
August 6, 2014 - Albany , NY
FRAMINGHAM, MA, Aug. 6, 2014 ‹ Cumberland Farms, leading convenience and gasoline retailer, has launched its 2014 Cups for Kids campaign, a month-long fundraiser that will benefit pediatric care programs at several hospitals throughout the Northeast. During the month of August, five cents from every Chill Zone beverage purchased at specified Capital Region locations will go directly to Bernard & Millie Duker Children's Hospital at Albany Medical Center.
"We are excited to kick-off our annual Cups for Kids campaign and to raise money for the deserving children who have benefitted from our partners' exceptional care," said Ari Haseotes, CEO of Cumberland Farms. "Our goal is to exceed the $100,000 fundraising total achieved during the 2013 campaign and to help even more children in the communities we serve this year."
Cumberland Farms will be partnering with Albany Medical Center for the 3rd year on the Cups for Kids Campaign, which is an academic health sciences center that provides excellence in medical education, biomedical research and patient care.
Albany Medical Center patient Isabella Bruno, an 8-year-old girl from Queensbury, NY, represented the hospital at the Cups for Kids kick-off event held July 30 at Fenway Park in Boston, MA. Within hours of birth, Isabella was diagnosed with stage 4s neuroblastoma, a rare form of cancer that strikes infants typically in the form of tumors. Three weeks later, at little more than five pounds, Isabella underwent major surgery to remove the tumor. The operation was a success, and today Isabella is cancer-free.
"The focus of our team is always on providing the best possible care for the thousands of children we treat each year," said David A. Clark, M.D., director of the Bernard & Millie Duker Children's Hospital at Albany Med. "To do that, assistance from community-minded programs such as Cups for Kids is critical. We thank Cumberland Farms for the continued support and commitment to our mission."
A total of five hospitals in the Northeast will be participating in this year's Cups for Kids fundraiser:
* Bernard & Millie Duker Children's Hospital at Albany Medical Center
* Floating Hospital for Children at Tufts Medical Center
* Children's Hospital at Dartmouth-Hitchcock
* Connecticut Children's Medical Center
* Barbara Bush Hospital
Throughout the month of August, participating Cumberland Farms locations will track regional fundraising totals so customers can track the progress. For further information on Cups for Kids, please visit https://www.cumberlandfarms.com/doinggood/cupsforkids.aspx or follow Cumberland Farms on Twitter @CumberlandFarms.
About Cumberland Farms
Cumberland Farms makes life easier for busy people every day. What started in 1939 with a cow and a dream has grown into a network of convenience stores across 8 states. Three generations later, Cumberland Farms is still family owned and operated, and continues to reflect the values it was built upon: envisioning a better way to serve customers by providing the best possible products at the best possible prices. Whether you're buying a cold Chill Zone drink, a hot or iced cup of Farmhouse Blend Coffee, or filling the gas tank, convenience and customer service are key. Cumberland Farms also has a long heritage of giving back to the communities where it operates, from feeding the hungry and serving the disabled, to supporting local sports teams and fundraising. For more information, please visit us at http://www.cumberlandfarms.com or follow us on Twitter at http://www.twitter.com/cumberlandfarms.
About Albany Medical Center
Albany Medical Center is Northeastern New York's only academic health sciences center that incorporates the 734-bed Albany Medical Center Hospital, which offers the widest range of medical and surgical services in the region, and the Albany Medical College, which trains the next generation of doctors, scientists and other healthcare professionals. Albany Medical College also includes a biomedical research enterprise and the region's largest physicians practice with more than 400 doctors. Albany Medical Center works with dozens of community partners to improve the regions health and quality of life. For more information, please visit http://www.amc.edu.
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