On November 28, 2014, The New York Times broke another story about Big Pharma marketing extremes. Reported by Katie Thomas and titled “Using Doctors With Troubled Pasts to Market a Painkiller”, the article reveals that one drug manufacturer is taking usual and customary sales strategies beyond the reasonable.
It is independently reported that pharmaceutical manufacturers spent as much as $27 billion in 2012 to promote their products. (Curiously during the same year, Big Pharma itself reported spending about $48 billion on the research and development of new drugs. However, some believe the research and development costs are overstated because government grant support and marketing and other expenses are included in the totals.)
The Alden March Bioethics Institute offers a Master of Science in Bioethics, a Doctorate of Professional Studies in Bioethics, and Graduate Certificates in Clinical Ethics and Clinical Ethics Consultation. For more information on AMBI's online graduate programs, please visit our website.